NuUnion Credit Union

The SoSMART® Checking account is the unicorn of the financial services realm. There is no other offer out there like it. Its benefits are more vast than any mere brochure can handle. So, how do we tell people about it? Just like the unicorn, you have to discover it for your self.

A series of cryptic math equations were posted on billboards and posters in the mid-Michigan and western Michigan markets. Working on the theory that a lack of information would peak curiosity, driving the audience to a website that would answer any questions and provide the benefits of the SoSMART® Checking Account. It did. The campaign increased new SoSMART® Checking accounts by 20%.

Print :: Marketing :: Interactive :: Outdoor Advertising

Project Images