Capital Area IT Council
In recent years, the state of Michigan has seen a decrease in population, especially among graduating college students. However, the Greater Lansing area has witnessed a significant increase in IT-related careers.
We chose to inform graduating students of these opportunities by using what was around us and stuffing it into a fancy brochure. The goal of the brochure was to quiz today’s IT graduate on what they were really searching for in their post-collegiate career, social, and personal lives. The realization came when many of the opportunities graduates thought were outside of Michigan, were in fact, available in the Greater Lansing area.
The promotion created an increase in the awareness of the Capital Area IT Council’s efforts in Greater Lansing. The brochure was also awarded the Pinnacle Award by the Public Relations Society of America.