Branding + Identity
City of Lansing, Michigan
We are proud residents of downtown Lansing (that's Michigan for the geographically impaired). So we took great pride in developing the brand for our 'hood.
The brand is meant to embody the modern revitalization the region is going through, as well as exude confidence in the area. A set of icons were developed to illustrate the diverse collection of businesses in downtown Lansing.
The Downtown Lansing, Inc. logo was featured in the 2011 PRINT Magazine Regional Design Annual.