Branding + Identity

Preuss Pets

Most everyone in mid-Michigan (human or animal) has heard of Preuss Pets. Their unique shop is a staple of Lansing, Michigan's Old Town. Since 1982, Preuss Pets has been the area's premier pet shop. Offering everything from sales, service and care of most any pet, from angelfish to ferret.

It was our honor to partner with Preuss Pets in creating a new identity. The updated logo and accompanying brand pieces all work to demonstrate Preuss’ genuine desire to help everyone, "Find their companion.”

Project Images